Objective:

VCC is a tourism board that seeks to encourage others to visit Ventura County Coast, California and its 4 main cities: Oxnard, Ventura, Port Hueneme, and Ventura.

VCC (Ventura County Coast) has 3 main personas: 1. Adventure Lovers  (those looking for great places to surf, hike, mountain bike, skydive, climb, paddleboard, etc.) 2. Good Vibes Seekers (good food, events, good times, culture, arts, beach, shopping) and 3. Families (outdoor experiences, family friendly activities, shopping, restaurants, etc)

The ads seek to draw attention from those 3 personas, in efforts to encourage them to book a stay at VCC.