ClimeCo Website Redesign

Goal:

To redesign the ClimeCo website to improve user engagement, increase brand awareness, highlight new images and videos, and communicate their mission of reducing greenhouse gas emissions through carbon credit projects effectively.

  • UX design, design research, collaboration

  • Adobe XD, Adobe Photoshop

Objectives:

  1. Increase user engagement: The redesigned website should have an engaging and user-friendly design that encourages visitors to interact with the site and explore its content.

  2. Improve brand awareness: The new website should effectively communicate the ClimeCo brand and its mission to visitors, helping to establish ClimeCo as a leader in the carbon credit market.

  3. Highlight the company's services: The website should showcase ClimeCo's carbon credit projects and the environmental solutions they provide, emphasizing their importance in the fight against climate change.

  4. Showcase new images/videos that were part of the rebrand.

  5. Enhance lead generation: The website should encourage lead generation through clear calls-to-action, forms, and other lead generation tools

Pain Points:

  1. Outdated branding/UI.

  2. Lack of hierarchy in content.

  3. Poor navigation: lots of menu items that could be condensed into drop drown menu lists.

Needs:

  1. Streamlined navigation.

  2. Educate new users on what ClimeCo does and who ClimeCo is.

  3. Show what they can do using media, and engaging imagery that were produced and captured using our in-house agency.

Old site:

New site: